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Who ultimately oversees all advertising placed by an affiliated licensee of an agency?

  1. The licensee placing the advertising is responsible and liable for advertising

  2. Designated Broker

  3. Office Manager

  4. Ultimate responsibility lies with the advertiser's choice of venue

The correct answer is: Designated Broker

The designated broker holds the ultimate oversight for all advertising conducted by affiliated licensees within an agency. This responsibility includes ensuring that all promotional materials comply with the laws and policies governing real estate advertising in Maine. The designated broker is tasked with maintaining ethical standards and accuracy in advertising representation, which is crucial to protect both the agency and the licensees from potential legal or regulatory issues. While the licensee who places the advertising is responsible for the content they produce, the designated broker ensures a broader agency-wide compliance. This hierarchical structure helps maintain consistency in messaging and adherence to applicable real estate advertising laws. Additionally, the designated broker plays a pivotal role in training and guiding affiliated licensees on proper advertising practices, further bolstering compliance and professionalism within the agency's operations.