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What must be included in a real estate professional's continuing education curriculum?

  1. Only sales tactics

  2. Ethical behavior and fair housing laws

  3. Social media marketing

  4. Investment strategies

The correct answer is: Ethical behavior and fair housing laws

The inclusion of ethical behavior and fair housing laws in a real estate professional's continuing education curriculum is essential because these components are foundational to ensuring that real estate transactions are conducted fairly and equitably. Ethical behavior guides professionals in making decisions that uphold honesty and integrity in their practice, which is crucial for maintaining public trust and protecting clients' interests. Fair housing laws, on the other hand, are legal requirements that prohibit discrimination based on protected characteristics such as race, color, religion, sex, national origin, familial status, or disability. Understanding these laws is vital for real estate professionals to not only comply with federal and state regulations but also to promote inclusivity within the housing market. By including this subject matter in their continuing education, real estate professionals are better equipped to navigate the complexities of the industry responsibly and ethically. While the other options such as sales tactics, social media marketing, and investment strategies could be valuable topics for professional development, they do not hold the same legal and ethical significance as understanding ethical behavior and fair housing laws. The latter directly influences a professional's ability to serve clients lawfully and ethically, making it a critical component of ongoing education in the field.